At Harbourtown, Alastair serves as a CX & Technology Lead, driving digital transformation and pioneering innovative solutions that enhance both customer and user experiences. With a passion for optimizing systems and streamlining processes, he acts as both an innovator for optimization and a champion for improving internal and external operations. His expertise in leveraging technology to create efficiency, enhance engagement, and solve complex challenges makes him a key force behind Harbourtown’s success.

A highly user- and customer-centric leader, Alastair specializes in designing tailored technical and process-driven solutions to address intricate business problems. His ability to align cutting-edge technology with strategic business goals ensures that organizations don’t just implement new tools—they transform the way they work. His approach goes beyond technology alone; he prioritizes people, ensuring that digital solutions are intuitive, impactful, and seamlessly integrated into existing workflows.

With five years of experience in CX design across full-time and contract roles, Alastair has honed a rare blend of technical expertise and business acumen. His skills span website design, natural language processing, chatbot development, software integration and migration, and organizational upskilling. Additionally, his graduate certificate in Human Resources Leadership strengthens his ability to lead digital initiatives that not only drive efficiency but also foster a culture of adaptability and continuous improvement.

Alastair’s global career across the UK, Australia, and Canada has given him a unique perspective on innovation, working with forward-thinking organizations to deliver digital solutions that have a tangible impact. His background in project management, corporate communications, and strategic campaign planning ensures that every initiative he leads is purpose-driven, aligning seamlessly with overarching business objectives.

At Harbourtown, Alastair remains committed to pushing boundaries, driving digital innovation, and implementing solutions that empower both businesses and their customers. With a track record of delivering measurable results and a passion for continuous improvement, he is a sought-after leader in CX, UX, and technology. As he continues to shape the future of digital transformation, Alastair is always looking for new opportunities to collaborate with organizations that share his vision for innovation, efficiency, and customer-centric excellence.